WHAT’S IN A LOGO?
There are many logo’s we see every day, but do you know what they mean or where they were derived from? Here’s a quick look at five famous logos.
RCA's famous logo of an adorable dog named Nipper with his head in a phonograph can be traced back to the late 1890s. RCA's first corporate logo was taken from a painting titled "His Master's Voice" by Francis Barraud.
The story of Domino's is a tale right of a mainstream politician's book of campaign speeches. Tom Monaghan, who grew up in an orphanage, secured $900 to buy a tiny pizza place called DomiNick's in Michigan in 1960. Five years later, he bought two more locations. The previous owner refused Monaghan the right to use his name for the new restaurants, so a delivery driver suggested the name Domino's and the rest is pizza history. The three dots on the domino on the pizza chain's logo represent the three original Domino's locations.
The cluster of stars in the Subaru logo aren't just there to look sparkly: they're actually a group of stars in the Taurus constellation called Pleiades. In Japanese, this constellation is called Subaru, which means "unite."
Lacoste has cemented itself as the shirt worn with the collar up by every preppy dude who was kind of a jerk in an '80s movie, but before the infamous crocodile was a status symbol, it was simply a cute representation of a tennis player's nickname. In the 1920s, René Lacoste was a tennis super star who ditched his bulky attire for a cotton, short-sleeved shirt primarily worn by British polo players. His nickname in America was The Alligator, but because even back in the 1920s nobody knew the differences between alligators and crocodiles, when he returned to his native France, they called him The Crocodile.
At the dawn of the new millennium, Amazon unveiled the logo that they continue to use today. It may look like a smile, as in, "I'm happy I don't have to leave my house ever again to buy whatever I need!," but the curved line under the Amazon logo is actually an arrow that starts at the "a" and points to "z," meaning they sell everything from A-to-Z.